{"id":801,"date":"2026-06-02T09:38:42","date_gmt":"2026-06-02T06:38:42","guid":{"rendered":"https:\/\/www.fanzonefinland.fi\/?p=801"},"modified":"2026-06-02T14:17:38","modified_gmt":"2026-06-02T11:17:38","slug":"fan-zone-finland-ja-segafredo-aloittavat-yhteistyon-kesan-2026-mm-kisahuumassa","status":"publish","type":"post","link":"https:\/\/www.fanzonefinland.fi\/en\/fan-zone-finland-ja-segafredo-aloittavat-yhteistyon-kesan-2026-mm-kisahuumassa\/","title":{"rendered":"Fan Zone Finland ja Segafredo aloittavat yhteisty\u00f6n kes\u00e4n 2026 MM-kisahuumassa"},"content":{"rendered":"\n

Kes\u00e4ll\u00e4 2026 Helsingin keskustaan rakentuva Fan Zone ja italialaisl\u00e4ht\u00f6inen kahvibr\u00e4ndi Segafredo ovat sopineet yhteisty\u00f6st\u00e4 vuoden 2026 jalkapallon MM-kisojen ajaksi. Sopimuksen my\u00f6t\u00e4 Segafredo toimii Fan Zonen virallisena kahvikumppanina ja tuo italialaisen kahvikulttuurin osaksi fanialueen el\u00e4myst\u00e4.<\/p>\n\n\n\n

Helsingin Musiikkitalolla j\u00e4rjestett\u00e4v\u00e4 Fan Zone kokoaa jalkapallofanit seuraamaan MM-otteluita suurilta screeneilt\u00e4 festivaalityyppisess\u00e4 ymp\u00e4rist\u00f6ss\u00e4, jossa yhdistyv\u00e4t urheilu, viihde, ruoka ja yhteis\u00f6llisyys.<\/p>\n\n\n\n

Segafredo n\u00e4kyy vahvasti tapahtuma-alueella tarjoamalla laadukkaita kahviel\u00e4myksi\u00e4 otteluiden ja muun ohjelman lomassa, niin kylmien kahvijuomien kuin kahvien muodossa. Yhteisty\u00f6n tavoitteena on vahvistaa tapahtuman kansainv\u00e4list\u00e4 tunnelmaa ja viihtyvyytt\u00e4 aamusta iltaotteluihin asti.<\/p>\n\n\n\n

Segafredo tuo tapahtuma-alueelle my\u00f6s monipuolista ohjelmaa, kuten jalkapallovaikuttaja Ilari Pron vierailuja, Segafredo Lounge, Segafredo Take Your Shot -tarkkuuspeli, viikoittaiset Segafredon Happy Hourit sek\u00e4 baristan n\u00e4yt\u00f6kset.<\/p>\n\n\n\n

Fan Zone Finlandin luovan johtajan Joni H\u00e4rk\u00f6sen<\/strong> mukaan yhteisty\u00f6 tukee tapahtuman tavoitetta rakentaa korkeatasoinen ja viihtyis\u00e4 fanialue suomalaisille ja kansainv\u00e4lisille k\u00e4vij\u00f6ille.<\/p>\n\n\n\n

\u201cHaluamme tehd\u00e4 Fan Zone Finlandista paikan, jossa ihmiset viihtyv\u00e4t koko p\u00e4iv\u00e4n. Segafredo tuo tapahtumaan laatua ja eurooppalaista stadiontunnelmaa, joka sopii t\u00e4ydellisesti MM-kes\u00e4\u00e4n\u201d, H\u00e4rk\u00f6nen kertoo.<\/p>\n\n\n\n

My\u00f6s Meira n\u00e4kee yhteisty\u00f6n luontevana osana Segafredon kansainv\u00e4lisesti uudistuvaa br\u00e4ndin asemointia, joka parhaillaan jalkautuu useammalla Euroopan markkinalle Take your Shot-sloganin siivitt\u00e4m\u00e4n\u00e4.<\/p>\n\n\n\n

\u201cSuuret urheilutapahtumat yhdist\u00e4v\u00e4t ihmisi\u00e4, ja kahvi kuuluu olennaisena osana yhteisiin hetkiin ja kylm\u00e4t kahvijuomat ovat kuin tehtyj\u00e4 Suomen kes\u00e4\u00e4n vaihtoehdoksi l\u00e4mpimien kahvien rinnalle. Olemme innoissamme p\u00e4\u00e4stess\u00e4mme mukaan rakentamaan unohtumatonta fanikokemusta Helsingin ytimeen. Segafredo br\u00e4ndi uudistuu ja t\u00e4m\u00e4 tapahtuma on kuin luotu uuden konseptin lanseeraukselle, sanoo Segafredon FS Customer Development Manager Susanna Koroma-Nystr\u00f6m<\/strong>.<\/p>\n\n\n\n

Fan Zone Finland j\u00e4rjestet\u00e4\u00e4n kes\u00e4ll\u00e4 2026 Helsingin keskustassa, ja tapahtuman odotetaan houkuttelevan MM-kisojen aikana noin 300 000\u2013400 000 k\u00e4vij\u00e4\u00e4.<\/p>\n\n\n\n

Segafredo puhuttelee heit\u00e4, jotka valitsevat tietoisesti. Heit\u00e4, jotka eiv\u00e4t tyydy v\u00e4hemp\u00e4\u00e4n \u2013 jotka etsiv\u00e4t aitoa laatua, autenttisuutta ja asiantuntemusta. Heit\u00e4, jotka haluavat tiet\u00e4\u00e4, mit\u00e4 jokaisen kupillisen taustalla on, tunnistaa sen arvon ja valita tarkoituksella, joka p\u00e4iv\u00e4. Ja heit\u00e4, jotka etsiv\u00e4t kahvista jotain enemm\u00e4n: ei vain elett\u00e4, vaan k\u00e4ynnist\u00e4j\u00e4\u00e4. Energian, ideoiden ja alkavien hetkien k\u00e4ynnist\u00e4j\u00e4\u00e4. <\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Kes\u00e4ll\u00e4 2026 Helsingin keskustaan rakentuva Fan Zone ja italialaisl\u00e4ht\u00f6inen kahvibr\u00e4ndi Segafredo ovat sopineet yhteisty\u00f6st\u00e4 vuoden 2026 jalkapallon MM-kisojen ajaksi. Sopimuksen my\u00f6t\u00e4 Segafredo […]<\/p>\n","protected":false},"author":5,"featured_media":634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[],"class_list":["post-801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajankohtaista"],"yoast_head":"\nFan Zone Finland ja Segafredo aloittavat yhteisty\u00f6n kes\u00e4n 2026 MM-kisahuumassa - Coca-Cola Fan Zone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fanzonefinland.fi\/en\/fan-zone-finland-ja-segafredo-aloittavat-yhteistyon-kesan-2026-mm-kisahuumassa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fan Zone Finland ja Segafredo aloittavat yhteisty\u00f6n kes\u00e4n 2026 MM-kisahuumassa - Coca-Cola Fan Zone\" \/>\n<meta property=\"og:description\" content=\"Kes\u00e4ll\u00e4 2026 Helsingin keskustaan rakentuva Fan Zone ja italialaisl\u00e4ht\u00f6inen kahvibr\u00e4ndi Segafredo ovat sopineet yhteisty\u00f6st\u00e4 vuoden 2026 jalkapallon MM-kisojen ajaksi. 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